sorangpntbТруды ГПНТБ СО РАНProceedings of SPSTL SB RAS2618-75152712-7915ГПНТБ СО РАН10.20913/2618-7515-2025-4-82-90sorangpntb-962Research ArticleИНФОРМАЦИОННО-БИБЛИОТЕЧНЫЕ СИСТЕМЫ, РЕСУРСЫ И ТЕХНОЛОГИИINFORMATION AND LIBRARY SYSTEMS, RESOURCES AND TECHNOLOGIESЭволюция концепций персонализации библиотечно-информационного обслуживания в зарубежных исследованияхPersonalization Concepts of Library and Information Services Evolution in the International Researchhttps://orcid.org/0000-0002-0020-1318УшаковаО. Б.UshakovaO. B.

Ушакова Ольга Борисовна, руководитель проектного офиса "Национальное библиографическое агентство"

ул. Воздвиженка, 3/5, Москва, 119019

Ushakova Olga Borisovna, Head of the Project Office of the National Bibliographic Agency

3/5 Vozdvizhenka St., Moscow, 119019

olushakova@mail.ruРоссийская государственная библиотекаРоссияRussian State Library (RSL)Russian Federation202528012026048290Copyright © Ушакова О.Б., 20262026Ушакова О.Б.Ushakova O.B.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://proceedings.gpntbsib.ru/jour/article/view/962

В условиях цифровой трансформации и роста пользовательских ожиданий, сформированных коммерческими онлайн-сервисами, персонализация библиотечно-информационного обслуживания (БИО) становится одним из ключевых факторов актуальности и востребованности услуг библиотеки. Целью статьи является систематизация и анализ зарубежного опыта внедрения персонализации в БИО на основе обзора научных публикаций. Прослеживается эволюция концептуальных подходов: от пользовательской настройки интерфейсов и ранних форм избирательного распространения информации (ИРИ) до современных проактивных моделей, основанных на искусственном интеллекте (ИИ) и человеко-ориентированной парадигме «Библиотека 5.0». Предложена авторская периодизация концепций персонализации БИО. Систематизирован технологический инструментарий персонализации, включая дискавери-системы, ИИ-алгоритмы и мобильные технологии. Проанализированы ключевые барьеры: технологические, организационно-кадровые и финансовые, а также этические вызовы, связанные с конфиденциальностью пользовательских данных и алгоритмической предвзятостью. Сделан вывод, что успешная персонализация представляет собой комплексную стратегическую трансформацию, преобразующую не только набор услуг, но и роль библиотекаря в цифровой среде.

In the context of digital transformation and rise of user expectations shaped by commercial online services, personalization of library and information services (LIS) is becoming a key factor for their relevance and demand. The purpose of this article is to systematize and analyze international experience in implementing personalization in LIS based on the review of scholarly publications. It traces the evolution of conceptual approaches: from early forms of Selective Dissemination of Information (SDI) and user-customized interfaces to modern proactive models based on artificial intelligence (AI) and the human-centered “Library 5.0” paradigm. The original periodization of LIS personalization concepts is proposed. The technological toolkit for personalization is systematized, including discovery systems, AI algorithms, and mobile technologies.

Key barriers are analyzed: technological, organizational, staffing, and financial, as well as ethical challenges related to user data privacy and algorithmic bias. It is concluded that successful personalization represents a comprehensive strategic transformation that changes not only the service portfolio but also the role of the librarian in the digital environment.

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The authors declare that there are no conflicts of interest present.