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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">sorangpntb</journal-id><journal-title-group><journal-title xml:lang="ru">Труды ГПНТБ СО РАН</journal-title><trans-title-group xml:lang="en"><trans-title>Proceedings of SPSTL SB RAS</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2618-7515</issn><issn pub-type="epub">2712-7915</issn><publisher><publisher-name>ГПНТБ СО РАН</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.20913/2618-7515-2026-1-1</article-id><article-id custom-type="elpub" pub-id-type="custom">sorangpntb-989</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>КНИЖНОЕ НАСЛЕДИЕ И КНИЖНАЯ КУЛЬТУРА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>BOOK HERITAGE AND BOOK CULTURE</subject></subj-group></article-categories><title-group><article-title>Читающий регион: роль органов власти и управления в развитии инфраструктуры для чтения в Сибири и на Дальнем Востоке</article-title><trans-title-group xml:lang="en"><trans-title>The Reading Region: the Government and Management Bodies’ Role in the Development of Infrastructure for Reading in Siberia and the Far East</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-8024-8967</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Альшевская</surname><given-names>О. Н.</given-names></name><name name-style="western" xml:lang="en"><surname>Al’shevskaya</surname><given-names>O. N.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Альшевская Ольга Николаевна - кандидат исторических наук, ведущий научный сотрудник ГПНТБ СО РАН.</p><p>ул. Восход, 15, Новосибирск, 630008</p></bio><bio xml:lang="en"><p>Olga N. Alshevskaya - Candidate of Historical Sciences, Leading researcher, State Public Scientific Technological Library of the Siberian Branch of the Russian Academy of Sciences (SPSTL SB RAS).</p><p>15 Voskhod St., 630008, Novosibirsk</p></bio><email xlink:type="simple">alshevsk@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Государственная публичная научно-техническая библиотека Сибирского отделения Российской академии наук (ГПНТБ СО РАН)</institution><country>Россия</country></aff><aff xml:lang="en"><institution>State Public Scientific Technological Library of the Siberian Branch of the Russian Academy of Sciences (SPSTL SB RAS)</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2026</year></pub-date><pub-date pub-type="epub"><day>06</day><month>05</month><year>2026</year></pub-date><volume>0</volume><issue>1</issue><fpage>11</fpage><lpage>19</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Альшевская О.Н., 2026</copyright-statement><copyright-year>2026</copyright-year><copyright-holder xml:lang="ru">Альшевская О.Н.</copyright-holder><copyright-holder xml:lang="en">Al’shevskaya O.N.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://proceedings.gpntbsib.ru/jour/article/view/989">https://proceedings.gpntbsib.ru/jour/article/view/989</self-uri><abstract><p>Цель статьи – исследование инициатив по продвижению книги и чтения в Сибири и на Дальнем Востоке; выявление тенденций и перспектив в этой области. Представлены стратегические правительственные инициативы, рассматривающие проблемы книги и чтения в качестве приоритетных. На основании материалов проекта «Культурная карта России. Литература. Чтение» и Всероссийского конкурса «Самый читающий регион» проанализирован вклад органов исполнительной и законодательной власти Сибирского и Дальневосточного регионов в развитие инфраструктуры для чтения, охарактеризованы элементы системы поддержки книжного дела на региональном уровне, исследованы эффективные решения и лучшие практики вовлечения населения в литературно-книжную среду. В статье представлены показатели деятельности библиотек, организации мероприятий по продвижению книги и чтения в Сибирском и Дальневосточном федеральных округах в 2019–2021 гг. Выявлены лидеры по количеству состоявшихся книжных литературных событий (регионального, городского и локального уровней). Создание и реализация «Литературных карт» (электронных ресурсов по литературному краеведению) определены как важный фактор развития литературного потенциала регионов. Выявлены общие тенденции деятельности по продвижению книги и чтения в регионах. Констатируется ведущая роль центральных библиотек субъектов Российской Федерации в процессе продвижения книги и чтения в регионах.</p></abstract><trans-abstract xml:lang="en"><p>The purpose of this article is to study initiatives to promote books and reading in Siberia and the Far East, identify trends and prospects. The article presents strategic government initiatives that prioritize books and reading. Based on the materials of the “Cultural Map of Russia. Literature. Reading” project and the All-Russian competition “The Most Reading Region”, the contribution of the executive and legislative authorities of the Siberian and Far Eastern region to the development of reading infrastructure is analyzed, elements of the book support system at the regional level are characterized, effective solutions and best practices for engaging the population in the literary and book environment are analyzed. The activity indicators of libraries and organization of events to promote books and reading in the Siberian and Far Eastern Federal Districts in 2019–2021 are analyzed. Leaders in the number of book-related literary events (regional, city, and local levels) are identified. The creation and implementation of “Literary Maps” (electronic resources on literary local history) are identified as an important factor in the development of the literary potential of the regions. General trends in book and reading promotion in the regions are identified. The leading role of central libraries in the regions is recognized.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>инфраструктура для чтения</kwd><kwd>Всероссийский конкурс «Самый читающий регион»</kwd><kwd>звание «Литературный флагман России»</kwd><kwd>«Культурная карта России. Литература. Чтение»</kwd><kwd>продвижение книги и чтения</kwd><kwd>Сибирь</kwd><kwd>Дальний Восток</kwd></kwd-group><kwd-group xml:lang="en"><kwd>reading infrastructure</kwd><kwd>All-Russian competition “The Most Reading Region”</kwd><kwd>title “Literary Flagship of Russia”</kwd><kwd>“Cultural Map of Russia. Literature. Reading”</kwd><kwd>promotion of books and reading</kwd><kwd>Siberia</kwd><kwd>the Far East</kwd></kwd-group><funding-group><funding-statement xml:lang="ru">Статья подготовлена по плану НИР ГПНТБ СО РАН, проект «Трансформация книжной культуры в социальных коммуникациях XIX–XXI вв.» №122041100088-9.</funding-statement><funding-statement xml:lang="en">This work was supported within the framework of scientific project of the State Public Scientific and Technical Library of the Siberian Branch of the Russian Academy of Sciences, project No. 122041100088-9 “Transformation of Book Culture in Social Communications of the 19th—21st Centuries”</funding-statement></funding-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Esen’kin BS (2005) Entrepreneurship in the book business: theory and practice. Moscow: Marketing. 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