Information System Taplink in the Library Space

With the development of digitalization, new services are emerging that allow attracting users to libraries, personalizing services and automating processes of their comfortable provision, etc. In the context of transformation, libraries have to adapt to new realities, but at the same time, new opportunities appear every day to improve their work in the digital space. Many libraries today lack any clear strategy for working in the virtual space and do not investigate feedback from consumers.
In the era of digitalization, it is necessary to implement software and service tools that allow positioning library as a modern comfortable space to meet the society’ information needs. Placing on the library website an interactive Taplink system, designed taking into account real capabilities of libraries, specialists, and user needs and aimed at comfortable access to library resources and consumer activation, may be one of such breakthrough tools. 
The object of the article is to present the results of the study of the new digital phenomenon – Taplink, as well as of the elaboration and implementation of the pilot project in the Republican Youth Library of Tatarstan in order to assess the effectiveness of the introduction of this digital platform into the library's activities, analyze the library interaction with consumers on this platform, study the statistics of visits and functioning of the interactive system.
The proposed project is unique, because it has no analogues in most libraries of the Russian Federation, and the Taplink theme itself is presented only in publications of the business community and is not covered in scientific publications of the library industry. The results of the study can provide significant assistance in the development of a comfortable digital library space.

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