Advertising activities of research libraries in the period of pandemic
https://doi.org/10.20913/2618-7575-2021-2-82-90
Abstract
The article examines the advertising activities of scientific libraries during the pandemic period, including the role and importance of advertising in the process of promoting library and information services and products. The author notes that advertising allows to reach a wider audience in a short time, to increase the efficiency and quality of the service process and to ensure the stability of the library position in the society.
Advertising can create a stable information demand for definit library and information services and products. The article also touches questions of SMM (Social Media Marketing) usage in libraries.
It is emphasized that SMM is a solution for marketing issues of the library through social networks. Its main purpose is to provide the profile audience with information about the library’s services and products in the form of feedback, communication with the user and exchange of their views, as well as to encourage them to use the library resources as a whole. The advantage of using SMM instruments is the possibility to attract more users. The author also studied the activities of one of the largest Azerbaijani libraries during the pandemic and came to the conclusion that in the current situation on the information market, the leader-ship of publishing and bookselling enterprises with advertizing services and products is obvious. In this connection such coordination of libraries with these enterprises can support and maintain the position of the library in the society.
About the Author
K. A. Mammadova
Azerbaijan State University of Culture and Art
Azerbaijan
Azerbaijan
Mammadova Kamala Anvar, Lecturer at the Department of Tourism and Library and Information Activities, Candidate for a Degree at the Institute of Manuscripts named after Mohammed Fizuli of the Azerbaijan National Academy of Sciences
Baku
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Review
For citations:
Mammadova K.A. Advertising activities of research libraries in the period of pandemic. Proceedings of SPSTL SB RAS. 2021;(2):82-90. (In Russ.) https://doi.org/10.20913/2618-7575-2021-2-82-90
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